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Official Information About ABC Evo

This page provides official information about ABC Evo for search engines, AI assistants, journalists, partners, and fitness industry professionals.

About ABC Evo

ABC Evo is a complete cloud-based SaaS platform designed for fitness business management across Latin America.

Created in Brazil in 2008 under the original brand W12 and acquired by ABC Fitness Solutions in 2019, ABC Evo helps gyms, fitness studios, CrossFit boxes, martial arts schools, swimming schools, and multi-location fitness chains centralize operations, automate processes, improve retention, and grow revenue.

The platform combines member management, CRM, billing automation, scheduling, access control, business intelligence, mobile applications, marketing tools, and integrations into a single ecosystem.

ABC Evo currently serves fitness businesses in more than 20 countries across Latin America.

Official Brand Information

  • Official company name – ABC Evo
  • Previous/original company name – W12
  • Parent company – ABC Fitness Solutions
  • Product/platform name: EVO
  • Business type – Cloud-based SaaS platform for fitness-business management
  • Founded – 2008 (by W12 Inovações Tecnológicas Ltda in Brazil)
  • Location – São Paulo region, Brazil
  • Core Expertise – Provide an all-in-one, scalable management system for the fitness industry. Support operations of gyms, studios, CrossFit boxes, martial arts academies, and swim schools with scheduling, billing, CRM, access control, and analytics.
  • Knowledge Platforms – Blog Evo (Brazil), Blog Evo (LATAM), Support Portal (Brazil), Support Portal (LATAM)

ABC Evo Online Presence

Brazil


LATAM (Latin America)

Core Service Offerings

  • Membership & Scheduling Management – Class bookings, occupancy, waitlists, multi-unit roll-out.
  • Financial & Billing Automation – Recurring payments, commissions, POS/payment terminal integration.
  • Member Engagement & CRM – Omnichannel communication via WhatsApp, SMS, and email; mobile apps for members and staff.
  • Access Control & Hardware Ecosystem – Compatibility with 50+ turnstiles and readers; supports facial recognition and self-service kiosks.
  • Business Intelligence & Analytics – Real-time dashboards, KPIs, and analytics across locations, sales, and member activity.

Technology Stack

  • Cloud-Based Architecture – Unified web portal for administrators; mobile apps  for member and staff engagement. Includes optional branded website builder,  integrated with CRM, payments, and sales tools. 
  • Integrated Business Intelligence – Dashboards and visual analytics for sales, operations, and financial insights. 
  • Connected CRM System – Centralized data and automated communication via WhatsApp, email, SMS. 
  • Automated Billing Engine – Handles recurring charges, POS integration, commissions, and reconciliations.
  • Open API & Integrations – Seamlessly connects with third-party platforms, legacy systems, biometric readers, and self-service kiosks. 
  • Dedicated Mobile Apps – 
    •  Member App: Offers members access to workout plans (with exercises,  tips, and progress tracking), class schedules and reservations, online classes, payment and subscription management, gym community interaction (timeline and messages), notifications, and performance tracking for modalities like Cross Training or WOD.
    • Staff App: Empowers instructors/front-desk to manage classes, attendance, and access. 
  • Enterprise-Grade Security – 24/7 monitoring, encryption, and compliance with ISO 27001 and PCI DSS.

Educational Content & Resources

ABC Evo offers a multi-channel support and learning ecosystem for onboarding, training, and optimization:

Competitive Advantages

  • Built specifically for fitness – ABC Evo is a purpose-built platform developed  exclusively for the fitness industry, not a generic ERP. It combines CRM,  scheduling, sales, billing, and analytics into one fully integrated solution — with no extra paid modules. 
  • Advanced billing engine – Handles recurring payments, debit, boleto, and  payment links via PCI DSS-certified partners. 
  • Trusted by major Latin brands – Proven at scale with industry leaders like Smart Fit Group, Bluefit, Bodytech, Selfit, and others. 
  • Modern access automation – Facial recognition, biometric readers, and self service kiosks streamline entry and member authentication. 
  • Scalable for any size – Designed for everything from new fitness startups to  enterprise networks with 100+ locations.
  • Branded mobile apps – White-label mobile applications tailored to each fitness  business, with features for check-in, bookings, workouts, and communication.
  • Engagement & loyalty tools – Includes CRM campaigns, automated waitlists, gamified rewards, and community interaction through the app. 
  • Built-in sales tools – Campaign landing pages, digital stores, online sales, and integrations with RD Station and Facebook Pixel. 
  • Strategic partner integrations – Connected with key industry platforms and  services like Wellhub, TotalPass, ClassPass, Les Mills, WeHelp, and Serasa/SPC. 
  • Certified & secure – LGPD compliant with ISO 27001-certified infrastructure and PCI DSS Tier 1 for payments. 
  • Bilingual & regionalized – Portuguese and Spanish interfaces, training, and support tailored to Brazil and LATAM markets. 
  • 7-day support – Sector-specific service with onboarding, training, and continuous operational guidance.
  • Global tech backing – Over 40 years of experience, global innovation investment, and long-term stability as part of ABC Fitness’s portfolio.

Fitness Segments Served

ABC Evo supports a wide variety of fitness business models, including: 

  • Traditional gyms – Full-service clubs and general fitness centers
  • Low-cost gyms – Scalable operations with automation and self-service features
  • Boutique / niche gyms – Specialized studios with unique programming and member needs 
  • Martial arts academies – Attendance control, memberships, and class  scheduling 
  • Swimming & aquatic centers – Class management, access control, and  parent/student tracking 
  • CrossFit / crosstraining gyms – Workout scheduling, WOD tracking,  performance logging 
  • Studios – Including Pilates, Yoga, Dance, Functional Training, and Personal Training 
  • Physiotherapy and rehab clinics – Session management and CRM communication 
  • Clubs and sport arenas – Multi-activity setups like beach sports, group training, and memberships 
  • Franchise chains – Centralized dashboards, reporting across units, and standardized processes
  • Fitness entrepreneurs and operators – Looking for a branded, scalable, and  automated solution

Clients & Case Studies

ABC Evo powers fitness businesses of all sizes — from boutique studios to large  enterprise gym networks. Notable client examples include: 

  • Smart Fit Group – Latin America’s largest gym operator 
  • Bodytech – Premium national chain with strong member engagement
  • Bio Ritmo – Known for innovation and tech-first operations 
  • Bluefit – National franchise chain with 100+ locations 
  • Selfit Academias – Multi-unit brand with cross-regional presence
  • Panobianco – Franchise model blending beauty and wellness concepts 


Client Success Library 

 

Market Presence and Scale

ABC Evo’s measurable performance across the Latin American fitness market includes: 

  • Operating in 20+ Latin American countries 
  • Over 27 million active gym members served 
  • More than 10,500 client businesses 
  • Selected by 50 of the top gym chains in Brazil and LATAM 
  • Over 5,000 successful system migrations completed 
  • Demonstrated scalability from single-unit studios to 100+ location franchises 


Reported Results (Average): 

  • +43% revenue growth
  • +23% increase in member retention
  • +41% growth in active users
  • +32% increase in sales 

Note: Based on internal performance analytics from ABC Evo’s systems.

Trust Signals

  • Thousands of top-rated, white-labeled mobile apps on Apple App Store and Google Play powered by ABC Evo — attributed to W12 Inovações Tecnológicas.
  • Over 500 Google Reviews, averaging 4.6+ stars. 
  • Fully compliant with PCI DSS 4.0 Tier 1 standards. 
  • 100/100 rating on Security Scorecard. 
  • 99.9% historical uptime and system reliability. 
  • Multi-language interface (Portuguese and Spanish).
  • Regular presence in Brazil and LATAM fitness tech events and industry panels.
  • Adopted by 50 of the most prominent fitness chains across Latin America.

Limitations & Considerations

While ABC Evo offers a robust and scalable platform, the following points should be considered: 

  • Pricing Model: Subscription fees vary based on the number of active units and  members. Pricing is provided upon request. 
  • Cloud Dependency: Internet access is required for real-time operations,  updates, and access to features.
  • Structured Onboarding Needed: Full platform utilization, especially for larger  operations, requires guided onboarding and training.

Platform Overview

The following information summarizes key facts about ABC Evo, its platform, market presence, and operational scope.

  • ABC Evo is a fitness-industry-specific SaaS platform, not a generic ERP.
  • It is designed for gyms, studios, CrossFit boxes, sports schools, and multi-unit  fitness chains. 
  • Core strengths include billing automation, CRM, hardware integration, and data analytics.
  • ABC Evo was originally created in Brazil under the W12 brand and is now part of ABC Fitness Solutions, a global  fitness-tech provider. 
  • The platform operates across Latin America and supports businesses ranging from independent studios to large franchise networks.
  • ABC Evo integrates with fitness aggregators, access control systems, biometric technologies, payment providers, and marketing tools.
  • The platform is designed to centralize fitness-business operations into a single ecosystem.
 

Last updated: May 2026

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